Market entry
US market entry for European technology companies
Aught helps European technology providers explore the US through a defined market-development assignment. We can focus the offer, develop customer and partner conversations, support commercial discussions and pursue a scoped market test. Our initial depth is in insurance technology, including platforms, infrastructure and API businesses.
01
Give the market test a clear focus
A broad expansion ambition needs a specific starting point. We agree the customer segment, the problem your technology addresses and the offer to test. For a Germany-to-US project, that could mean concentrating on one insurance segment and a pilot proposition that potential buyers can evaluate.
The work can include prospecting, customer and partner development, adapting the offer, preparing a credible demo and maintaining commercial follow-through. A landing page or prototype can support the conversations where useful. Product questions and implementation dependencies are recorded alongside the commercial response.
02
Review what the market actually tells you
We agree responsibilities, client inputs, the review point and what meaningful progress would look like. You receive a clear record of conversations, learning and next steps. An encouraging discussion, an agreed pilot and a completed deployment are different outcomes, and we describe them accordingly.
The next decision may be to develop the opportunity, change the target or pause. Scope and evidence guide that decision; sales within a fixed period are not promised.
Questions
Common questions
- Can this begin with one segment or a focused pilot?
- Yes. A specific customer group and offer can provide a useful starting point. We agree the commercial work and any product support needed to test it.
- Will you own customer and partner follow-through?
- That can be included in the scope. We agree the contacts, responsibilities, decisions and reporting needed to keep the work moving.
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