About Aught
Good ideas deserve to get made.
Aught connects the work of finding customers, shaping products and making technology useful. We take responsibility for a defined part of that work, from an early idea to implementation and ongoing support.
What we help with
From the first question
to work that lasts.
For technology companies, that means making what they offer clearer, learning what customers need and helping bring it to market. For businesses, it means testing ideas, building software and putting technology to work with their teams.
Projects have a defined scope, budget and review point. We agree what will be handed over and what support is needed after the work is done.
How we work togetherExperience and people
Depth where it matters.
A broader perspective.
Our experience spans insurance and financial services, as well as travel, hospitality and events. These different settings inform how we approach customers, products and real-world operations.
Ben Shaw leads each engagement, with specialist help agreed for the work.
Explore past workWho leads the work
Ben Shaw
Leads each Aught engagement
Ben’s work connects three things that are often handled separately: finding and talking to customers, deciding what the product should do, and getting it working in practice. Commercial conversations inform product choices; what gets built is shaped by how people will actually use it.
Before Aught, that showed up in three different settings:
- Founding employee · Just over one yearInsurance innovation consortiumThree programmes grew from 10 to 40 participating companies, with investor feedback and a mentor network still in use.
- Consulting engagement · Insurer-backed opportunitySmall-business insuranceWon the engagement, interviewed customers and prototyped the concept. Approved seven-figure investment commitment.
- FounderAirline-services ventureOne airline partnership became 40, including seven exclusive; the business became profitable and was sold.
Selected experience from Ben Shaw’s previous roles and ventures. Client organisations are unnamed.
Ben also hosts and produces InsurePodcast, exploring how insurance work gets done. Ben on LinkedIn.
Contact Ben directly at b@aught.digital.
A note on the name
Building what
ought to exist.
Let’s make it work
What do you want to make happen?
A clearer offer. A new customer or market. A working implementation. Ongoing product and delivery support for the next stage. Tell us where you are and what needs to move forward.