02Small-business insurance
Testing the case for a new insurance venture.
- Role
- Consulting engagement · Insurer-backed opportunity
- Attribution
- Selected experience from Ben Shaw’s previous roles and ventures. Client organisations are unnamed.
01 / Research · schematicWhat do customers need?Customer interviews
Concept validation
Concept validation
02 / Prototype · schematicA concept made tangible
Commercial work
Prospecting → Client conversations → Engagement secured
Project work
Customer interviews → Concept validation → Prototypes
The challenge
The challenge
The opportunity was to explore a managing general agent (MGA) for small-business insurance: a business that manages insurance products on behalf of an insurer, rather than a new insurer itself.
The work
What was done
- Ran the commercial work from prospecting through the full sales cycle and every client meeting, securing the consulting engagement.
- Used customer interviews to test the topic and customer needs.
- Made the proposed concept tangible with prototypes and mock-ups.
Outcomes
What came of it
- The insurer approved a seven-figure investment commitment.
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